Fresh Express kicks off football season with inaugural Healthy Game Day promotion

With football season arriving, value-added salad brand Fresh Express is launching its first Healthy Game Day promotion to help sports fans create a winning game day spread.

The online and social promotion, which highlights better-for-you versions of favorite game day recipes, invites consumers to enter a contest for the chance to win prizes, according to a news release.

Fresh Express says it offers more than 100 salad varieties, including fresh leafy greens, as well as premium, chef-crafted salad kits such as the Mexican Style Chopped Kit and Kickin’ Bacon Ranch Chopped Kit. The brand’s website also offers more than 330 online recipes, including a variety of recipes perfect for any tailgate or homegate celebration, such as a Game Day Taco Dip, Cowboy Caviar Dip, Game Day BLT Caesar Cups and Kickin’ Oven Baked Beef Sliders, according to the release.

“Whether cheering on your favorite team at home or in-person, food is a key component of the celebratory game day experience,” Robin Bell, Fresh Express marketing manager, said in the release. “We hope this promotion inspires fans to enjoy healthier versions of their favorite game day finger foods, snacks, dips and more using our lineup of fresh, delicious and versatile salad products.”

From Aug. 21 until Sept. 10, Fresh Express will share unique game day recipes on its social channels and encourage consumers to submit a photo of their winning game day recipes with the hashtag #HealthyGameDay for a chance to win prizes.

At the end of the three-week promotion, Fresh Express will randomly select three winners to win a grand prize worth more than $1,000, including a portable propane gas grill, Fresh Express product coupons, kitchen tools and gear, and more, according to the release.

Fresh Express salad blends and kits are available in the refrigerated produce department at grocery stores, with a suggested retail price of $3.99.