Gold Bell, Morning Kiss tout sweetpotatoes for Easter, holiday meals

With many different flavors and textures, the root vegetable is suited for many holiday dishes, according to the company.

Morning Kiss Organic sweetpotatoes
From traditional orange-fleshed sweetpotatoes to Japanese sweetpotatoes and even white sweetpotatoes, Morning Kiss Organic and Gold Bell say there’s plenty of choices to add to holiday meals and dishes.
(Photo courtesy of Morning Kiss Organic)

Chelsea, Mass.-based Gold Bell and Morning Kiss Organic said their nutrient-rich conventional and organic sweetpotatoes are an ideal staple for Easter and holiday meals.

Packed with vitamins and antioxidants, as well as rich in vitamins A and C, fiber, manganese and potassium, the companies say sweetpotatoes support immune health, digestion and overall well-being.

Sweetpotatoes’ natural sweetness and versatility make them a favorite ingredient in a variety of dishes, from classic casseroles to roasted sides and even baked goods. With availability in many different varieties, vibrant flavors and a long shelf life, consumers can use different flavors and textures in any culinary creation, the company say.

Morning Kiss Organic says it offers a variety of sweetpotatoes, including traditional orange-fleshed sweetpotatoes, Japanese sweetpotatoes with a distinctive reddish-purple skin and creamy white interior, garnet yams known for a deep orange flesh and rich flavor and white sweetpotatoes, which have a milder taste and firmer texture.

Gold Bell says works closely with East Coast suppliers, including local New England farms, to source its high-quality sweetpotatoes.

“Sweet potatoes are a holiday favorite, whether served mashed, roasted or baked into pies,” Mike Guptill of Morning Kiss Organic said in a news release. “We are excited to provide a high-quality option that consumers can feel good about serving to their families.”

A part of a commitment to sustainability, Gold Bell and Morning Kiss Organic use just-in-time inventory management to reduce food waste and ensure freshness, the release said.

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