Good Foods, Pleasant Prairie, Wis., has a Back to the Books sweepstakes to promote its plant-based dips as healthy back-to-school snacks.
Through Oct. 9, teachers are encouraged to enter the sweepstakes to win prizes that include $150 to spend on items for their classroom, and other kitchen items for them to enjoy at home, according to a news release. There will be six winners for the six-week promotion.
“The back-to-school season is a great time to honor teachers, but this year, teachers deserve to be celebrated even more,” Mandy Bottomlee, director of content marketing at Good Foods, said in the release. “We’re looking forward to our Back to the Books sweepstakes shining light on the amazing teachers across the country along with the conveniently packaged brain-food to keep teachers and students going throughout the school year.”
The company is using social media ads, influencer partnerships and e-mails to encourage entries.
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