Hear about Super Bowl success at BrandStorm 2019

Hear about Super Bowl success at BrandStorm 2019

Attendees of the United Fresh Produce Association’s BrandStorm 2019 will hear about Super Bowl advertising success from Avocados From Mexico.

The conference, Feb. 20-22 in San Francisco, is two weeks after the avocado group’s fifth Super Bowl ad appearance, according to a news release. Alvaro Luque, president of Avocados from Mexico, is scheduled to speak on “Super Bowl LIII — The Red Carpet of Advertising.”

According to Salesforce, Avocados from Mexico was the most mentioned Super Bowl advertiser on Instagram and Twitter after the last Super Bowl.

BrandStorm 2019 registration is available online at http://www.unitedfreshbrandstorm.org/registration.

For questions, contact Mary Coppola, United Fresh’s senior director of marketing and communication, at mcoppola@unitedfresh.org or (202) 303-3425.

 

Tags

Produce Retail United Fresh Avocados Mexico
 

Latest News

Produce Crops
Health benefits at the heart of table grape campaign
Health benefits at the heart of table grape campaign

The California Table Grape Commission will focus on the health benefits as it launches its 2024-25 global marketing campaign, which will target the U.S. and 21 export markets.

Tom Burfield
Produce Crops
Value of U.S. mango imports rises 32% since 2019
Value of U.S. mango imports rises 32% since 2019

USDA trade statistics show that Mexico was the largest supplier of mangoes in 2023, accounting for 63% of the value of U.S. mango imports in 2023.

Tom Karst
Retail
H-E-B finalizes 500-acre deal for distribution campus
H-E-B finalizes 500-acre deal for distribution campus

The Houston-area development will be developed in multiple phases, with construction set to begin in late 2024.

Aaron Gonzalez
Retail
Circana thought leaders to present new research at upcoming events
Circana thought leaders to present new research at upcoming events

Circana representatives will be speaking on driving fresh produce consumption at The Retail Conference, as well as webinars planned for May.

Aaron Gonzalez
Social Responsibility
Continental Fresh spotlights Water For All program
Continental Fresh spotlights Water For All program

Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America is celebrating its Water For All program.

Tom Karst
Produce Crops
The impact of postharvest research on produce quality and flavor
The impact of postharvest research on produce quality and flavor

Elizabeth Mitcham, director emeritus of the Postharvest Technology Center, talks about innovations in postharvest technology, challenges to delivering fresh fruits and vegetables and the future of postharvest research.

Christina Herrick
View More