RSA America, a digital transformation and retail technology partner for grocers, says a new partnership will give Independent Grocers Alliance (IGA) retailers complete access to the company’s suite of marketing and technology platforms.
These feature loyalty, digital promotions, e-commerce, analytics and retail media, according to RSA America, which says these tools are designed to boost sales, improve margins and simplify operations without the need for costly hardware or complex installations.
The company says the partnership with IGA will boost independent grocers looking to compete with national chains through smart, scalable and affordable technology. RSA America’s platform includes artificial intelligence (AI)-powered tools like AutoPilotai for advanced analytics and BrandAiQ for enhanced digital content and promotions with CPG brands. All the applications can be deployed in-market within 12-16 weeks, with a proven track record of delivering strong ROI and measurable business impact, the company says.
“At our core, the Independent Grocers Alliance is committed to providing independent grocers with the tools, resources and partnerships to help them thrive in an increasingly competitive landscape,” says Michael La Kier, vice president of brand development for IGA. “We’re pleased to introduce RSA America as a new partner in that mission, as they bring a similar commitment to serve independent grocers with their decade-plus of experience supporting retailers with data-informed, customer marketing solutions. The addition of RSA complements the strong network of partners we already work with and reflects our ongoing effort to broaden the support available to store owners to drive success across our industry.”
“Our mission has always been to empower local grocers with the same technology that big-box retailers use, but without the heavy cost or complexity,” says RSA America CEO Ravi Achanta. “By teaming up with IGA, we’re taking that mission to a national scale, helping independent retailers future-proof their businesses and deepen customer relationships with every transaction.
“Technology adoption is no longer optional,” Achanta adds. “This partnership with IGA means thousands of independent retailers now have a clear, supported path to driving growth with proven and essential digital tools.”
