It’ll soon be the “time to shine” for avocados wearing the California Crema label offered exclusively by Index Fresh, a global avocado production, distribution and marketing company.
California Crema avocados are the Gem variety — gold-flecked, creamy and in season annually between April and July, while supplies last, according to a news release.
Index Fresh said California Crema avocados are harvested by California farmers, pack flavor and nutritional density and pair resilience with responsibility. The offering is sold bagged and in bulk with eye-catching, innovative packaging, the company said.
“Feedback on Gems has always been through-the-roof positive, so we are very bullish on their potential to wow nationwide,” said John Dmytriw, vice president of business development for Index Fresh. “They perform outstanding in taste tests and have distinctive qualities like gold-flecking and an easy-to-peel skin. The new California Crema brand draws consumers into this limited-release offering, with standout marketing that educates and creates excitement around the Gem variety that we are proud to have helped put on the map.”
“Rich, creamy avocados are already staples of California cuisine and the go-to ingredient for restaurants and home chefs that want to deliver on exceptional flavor,” said Kellen Stailey Martin, vice president of marketing for Index Fresh. “The market is ripe for a delicious new variety that sparks excitement and pays attention to the rising consumer demand for more environmentally mindful packaging. California Crema brings all these key elements to life and partners with farmers who have invested years in cultivating a promotable level for the 2025 crop.”
Index Fresh said Gem avocados are often associated with farming practices that strive to minimize their environmental impact, like growing on compact trees that have a more dense and efficient fruit set, producing more within a smaller footprint. The fruit grows inside a lush canopy, where they are insulated from direct sun and more resilient to extreme weather, the relese said.
Index Fresh said the California Crema program also harnesses sustainable initiatives through incorporating recyclable paper film, certified home-compostable PLUs and net bags, and biodegradable cartons into the product line.
“We are excited that California Crema will elevate the Gem variety’s already beneficial farming practices with packaging designed to reduce the environmental footprint,” Stailey Martin said.
