Kroger donates $50,000 to Brighter Bites to fight waste, hunger

The Kroger Co.’s Zero Hunger | Zero Waste Foundation has donated $50,000 to Brighter Bites to help provide access to fresh fruits and vegetables and nutrition education.

A1A4AF35-7B19-4364-844C60693284FAB1.png
A1A4AF35-7B19-4364-844C60693284FAB1.png
(Logos courtesy Brighter Bites and Kroger Co.)

The Kroger Co.’s Zero Hunger | Zero Waste Foundation has donated $50,000 to Brighter Bites to help provide access to fresh fruits and vegetables and nutrition education.

The grant will help Brighter Bites expansion efforts nationwide, including an expansion in Houston and Dallas, two cities in which the organization provides programs.

Rich Dachman, Brighter Bites CEO, said in a news release that the Kroger Foundation grant will address the relationship between food insecurity and waste.

“Through this partnership, Brighter Bites will be able to redirect more produce into the hands of those that need It — mitigating food waste while feeding and teaching healthier habits to the families we serve,” he said in the release.

Brighter Bites works to decrease food waste by increasing recovery of produce from growers, distributors and food banks, as well as at the consumer level by teaching families how to use fresh produce, according to the release.

“We celebrate their dedication to education and outreach efforts, and we look forward to working with their innovative team to help achieve our mission of creating communities free of hunger and waste,” Sunny Reelhorn Parr, executive director of the Zero Hunger | Zero Waste Foundation, said in the release.

Kroger employees will be volunteering at Brighter Bites program sites in Houston and Dallas, according to the release.

Overall, Brighter Bites plans to enroll more than 30,000 children and their families through 133 schools and 48 summer camps in the eight Brighter Bites cities, according to the release.

Related stories:

Cause marketing is win-win for companies and charities, speaker says

Chelan Fresh donates Rockit apples through Brighter Bites

Avocados From Mexico renews Brighter Bites partnership

The Packer logo (567x120)
Related Stories
Nature’s Frequencies is targeting produce spoilage with its patented Food Freshness Card, a chemical-free, passive technology designed to extend shelf life and deliver a full return on investment in under four months without altering standard cold-chain operations.
Person-to-person relationships are the heart and soul of the produce industry, but getting through the door to make those initial connections sometimes requires perseverance — and a little something extra, says columnist Armand Lobato.
Fresh mushroom growers and importers have unanimously voted to increase their promotional assessment rate to maximum federal limits by July 2027, funding a major digital and retail push aimed at turning younger millennial and Gen Z fans into frequent buyers.
Read Next
USDA estimates point to a 2026 apple crop down 7% year-over-year and 3% off the five-year average due to severe weather, though key producing states have opted out of early adjustments to await post-harvest counts in December.
Get Daily News
GET MARKET ALERTS
Get News & Markets App