La Dona Fruit, a Colombian grower and exporter, has launched a colorful band and packaging for avocados and limes for the U.S. and Europe.
True Origins by La Dona features multi-colored pre-Colombian symbols that reflect the color, light and music of the indigenous Andes culture, according to a news release. The company will be shipping the fruit in 40-pound cartons with the new designs to the U.S. in September. European customers will receive fruit in 4.5-kilogram boxes.
“The world needs a little more color right now, and we want customers interacting with our brand to see something on the brighter side,” Oscar Baracaldo, La Dona Fruit’s head of customer experience, said in the release. “True Origins by La Dona is a more dynamic design that epitomizes the color and light of the Andean culture, particularly the power of the sun from the pre-Columbian era.”
The new design is a contrast to the previous black opaque design for the company’s Colombian and Peruvian avocados and Tahiti limes from Colombia, according to the release. The new design might be extended to other fruit from the company.
“We continue to develop our farms and grower relationships to deliver the best that the Andes region has to offer,” Baracaldo said in the release. “By marrying ancient, local techniques together with up-to-date crop management practices, we can produce the rich and complex flavors that are found in La Dona’s fruit grown at different altitudes across the Andes.”
This will be the company’s first season of exports to the U.S. The company established a sales desk in Birmingham, Ala.. in 2019.
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