LGS Specialty Sales, New Rochelle, N.Y., is sponsoring a consumer contest, One Step at a Time, to raise awareness of breast cancer and encourage consumers to take steps toward better health.
The company’s Darling Clementine brand will be in pink packaging for a limited time for the campaign, which ends Oct. 23.
During the week of Oct. 26, LGS plans to select two grand-prize winners of workout equipment, a year subscription to fitness app Aaptiv and other items. Another winner receives the Aaptiv subscription and other items, according to a news release. Grand prizes are worth $700 each and the secondary award is worth $450, according to the release.
Participants can enter on the LGS website at www.lgssales.com.
The company’s support of the annual Susan G. Komen Race of a Cure inspired the sweepstakes, according to Luke Sears, LGS Specialty Sales founder and president.
“We’re passionate about encouraging our community to care for their health through movement, nutritious food, and tackling daily stress ‘one step at a time,” Sears said in the release. “We’re thrilled consumers are able to purchase the pink Darling Clementine packaging to raise awareness for a cause so close to our hearts at LGS.”
LGS is using social media advertising, e-mail marketing and influencer partnerships to support the sweepstakes.
Retailers who are interested in displaying the pink packaging in stores can visit the company’s blog for more information.
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