All of Mastronardi Produce’s Sunset brand greenhouse grown produce will be sold in packaging that’s reusable, recyclable or compostable by 2025.
The Kingsville, Ontario-based grower has set the sustainability goal as more consumers voice a preference to more eco-friendly options in the supermarket.
The company first used top-sealed packaging 10 years ago, an option that’s being adopted by more shippers as a way to cut down on overall plastic weight of containers.
“At Sunset, we always grow with the future in mind,” Paul Mastronardi, president and CEO, said in a news release. “That’s why we’re so dedicated to developing the innovative solutions that consumers and our customers have asked for — and the planet demands.”
Mastronardi Produce plans to unveil a line of Sunset Cares sustainable packaging at the Produce Marketing Association’s Fresh Summit expo, Oct. 18-19 in Anaheim, Calif., according to the release. Packaging includes fully recyclable paperboard, and Sunset Backyard Compostable packaging.
The company’s goal is to replace flow-wrapped packaging in favor of paperboard, and is working on a solution, according to the release. Within a year, Mastronardi Produce plans to test a new retail model for shopping for snacking tomatoes.
“We recognize that there’s no easy, one-size-fits-all solution, which is why we’ve focused our development efforts across a broad range of offerings,” Mastronardi said in the release.
The company joined the Sustainable Packaging Coalition this year.
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