Mission avocado guide aids retailers, foodservice operators

When it comes to avocados, there are just some things you AvocaDO, and others you DON’T.

When it comes to avocados, there are just some things you AvocaDO, and others you DON’T.

Mission Produce, Oxnard, Calif., is educating retailers and foodservice operators again on avocado tips, with its third edition of AvocaDOs and DON’Ts.

“Avocado users are hungry for more information in order to capitalize on of one of the hottest commodities in the produce industry,” Denise Junqueiro, director of marketing, said in a news release.

The guide touches on storage and handling techniques based on seasonality and where the fruit comes from, according to the release, as well as assessing ripeness of the fruit.

“With the rise in avocado consumption and the entry of more global sources, customers need access to proper handling practices for all origins and production cycles. This guide is a one-stop shop to gain that understanding,” Brent Scattini, vice president of sales and marketing, said in the release.

For more information on the Dos and Don’ts of avocados, see Misson’s website.

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