Mission avocado guide aids retailers, foodservice operators

When it comes to avocados, there are just some things you AvocaDO, and others you DON’T.

When it comes to avocados, there are just some things you AvocaDO, and others you DON’T.

Mission Produce, Oxnard, Calif., is educating retailers and foodservice operators again on avocado tips, with its third edition of AvocaDOs and DON’Ts.

“Avocado users are hungry for more information in order to capitalize on of one of the hottest commodities in the produce industry,” Denise Junqueiro, director of marketing, said in a news release.

The guide touches on storage and handling techniques based on seasonality and where the fruit comes from, according to the release, as well as assessing ripeness of the fruit.

“With the rise in avocado consumption and the entry of more global sources, customers need access to proper handling practices for all origins and production cycles. This guide is a one-stop shop to gain that understanding,” Brent Scattini, vice president of sales and marketing, said in the release.

For more information on the Dos and Don’ts of avocados, see Misson’s website.

The Packer logo (567x120)
Related Stories
Creekside Organics is kicking off its 2026 California grape season under the Fruit World brand, featuring premium, flavorful organic Thomcord and Kyoho varieties packaged in new, sustainable and durable cardboard punnets.
Driven by a 6.1% annual spike in fruit and vegetable prices, a new national survey reveals that more than a third of U.S. households are cutting back on fresh produce, prompting a consumer shift toward frozen alternatives and raising concerns about long-term public health.
As U.S. avocado consumption climbs, the industry is increasingly leveraging imports from Peru to diversify supply chains and secure a consistent, year-round market supply during peak summer months.
Read Next
Dante Galeazzi joins “The Packer Podcast” to share why ignoring the trade pact will trigger a damaging domino effect of soaring inflation and small harvests.
Get Daily News
GET MARKET ALERTS
Get News & Markets App