Oppy releases Orchard View cherry brand

The Oppenheimer Group is bringing the Orchard View cherry brand back when the Pacific Northwest season starts in June.

E988DAFF-E48A-48BD-90DC18CB93473D03.png
E988DAFF-E48A-48BD-90DC18CB93473D03.png
(Courtesy Orchard View)

The Oppenheimer Group is bringing the Orchard View cherry brand back when the Pacific Northwest season starts in June.

An “exceptional growing season” in the Pacific Northwest will bring high-quality berries to markets this year, according to an Oppy news release.

California’s cherry harvesting season will wrap up in the beginning of June and Pacific Northwest cherries are expected to be after June 20.

“We’ve seen many excellent Orchard View cherry crops over the years, but this one is shaping up to be truly superb,” James Milne, Oppy’s senior vice president of categories and marketing, said in the release.

Milne said that the combination of taste and texture helps the fruit retain a widespread national appeal and high interest from export markets.

“We’re incredibly happy with how the growing season turned out this year. The quality is truly spectacular and is in line with what people expect from the Orchard View brand,” Brenda Thomas, Orchard View president, said in the release.

The crop, which is grown and separated for quality, consistency and uniformity, is available in bags, clamshells and top-seal packs.

Related articles:
COVID-19 complicates Northwest cherry export deal somewhat
Northwest cherries starting now
Cherry suppliers expect good year despite COVID-19 pandemic

The Packer logo (567x120)
Related Stories
For the third year in a row, organic has grown faster than the total market, indicating shoppers are prioritizing health and the planet and are willing to pay a premium for it, says Tom Chapman, co-CEO of the Organic Trade Association.
Driven by growing consumer demand for ready-to-eat avocados, ripening operations are moving closer to retail hubs to ensure consistency, efficiency and less retail shrink.
In part one of this exclusive five-part series designed to offer a blueprint for building an iconic produce brand, Adam Cooper, CEO of Oasis Dates, breaks down the organizational and foundational work required to spark a category revolution.
Read Next
Engineers have developed a virtual reality system that creates real-time 3D virtual replicates of greenhouses, enabling older farmers, individuals with disabilities and agricultural students to intuitively monitor plant health.
Get Daily News
GET MARKET ALERTS
Get News & Markets App