PBH to launch campaign recognizing growers as ‘roots of our food’
The Produce for Better Health Foundation plans to debut in mid-June a campaign called Celebrate The Roots Of Our Food: Farmers & Growers Salute.
PBH and its influencer network will call attention to the work of farmers and growers through new recipes, meal planning resources, social media takeovers, original video content and more across platforms including Facebook, Instagram, LinkedIn and Twitter, according to a news release.
“At PBH, we are committed to honoring the incredible farmers and growers who truly work around the clock to ensure Americans can enjoy delicious and nutritious fruits and vegetables, in these historically unsure times and always,” PBH president and CEO Wendy Reinhardt Kapsak said in the release. “With PBH’s unique consumer and influencer following, we are well-positioned to honor their extraordinary efforts by shining the spotlight on their stories to bring fruits and vegetables to our tables.”
PBH is also inviting fruit and vegetable industry members to share their own stories to be included in the campaign. Companies can submit written stories, photos or short videos to marketing and communications director Katie Toulouse at ktoulouse@pbhfoundation.org by June 5.
The content doesn’t need to be public-relations-perfect; it just needs to introduce consumers to the dedicated people responsible for the fruits and vegetables that show up reliably in grocery, restaurants, schools and elsewhere each day.
The campaign Celebrate The Roots Of Our Food: Farmers & Growers Salute follows an April campaign by PBH called Food Rooted In A Better Mood.
