PBH launches ‘Food Rooted in a Better Mood’ campaign
The Produce for Better Health Foundation has begun a social media campaign designed to encourage consumers to eat more fruits and vegetables not only for their physical health but for their mental health as well.
“People are craving the joy they find in the sweet-tasting experience of eating fruit or the smart satisfaction associated with preparing vegetables as part of a meal,” PBH president and CEO Wendy Reinhardt Kapsak said in the release. “Our ‘Food Rooted In A Better Mood’ social campaign will engage consumers with creative ways to inspire new experiences with fruits and vegetables while simultaneously lifting their spirits through interactive plant-packed social content and activities.”
PBH’s network of 24 influencers will be participating in the campaign through social media takeovers and original video content, per the release.
With many people working remotely due to COVID-19 and restaurants closed except for takeout and delivery, many households are preparing food at home more than they usually do.
“In this current climate, people are rediscovering the joy of cooking at home and the opportunity to know more about their food,” Bil Goldfield, director of corporate communications for Dole Food Co., and chairman of PBH, said in the release. “All of our organizations can benefit from this movement, and PBH is working to collectively amplify that message in this campaign. I would encourage all healthy food producers to participate and employ the hashtag #haveaplant in all of their initiatives.”
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