Valencia, Calif.-based Sunkist Growers Inc. has found a new way to enjoy California-grown grapefruit: 3- and 5-pound grapefruit combo bags.
Demand for citrus is on the rise, the company said in a news release, and so is consumers’ craving for convenience. The combo bags are ideal for fun-filled summertime occasions, Sunkist says.
“Grapefruit brings a bold, refreshing twist to summer,” Cassie Howard, senior director of category management and marketing for Sunkist, said in the release. “While citrus shines brightest in winter, our grapefruit and summer varieties are perfect for warm-weather moments.”
Howard said the combo bags make it easier than ever for families to enjoy Sunkist citrus with convenience and value top of mind.
The newly designed bag is available for California-grown star ruby and Marsh Ruby grapefruit varieties.
“The combo bag is designed with our consumers in mind,” Howard said. “It reflects what shoppers are looking for: flavor, variety, freshness you can see and the trusted quality of Sunkist citrus.”
The combo bag presents an opportunity to drive repeat purchases and new usage occasions, the release said.
More than 80% of fresh fruit consumers eat some type of citrus weekly, which is a six-point, year-over-year increase, according to a Sunkist-commissioned study. And grapefruit is seeing renewed enthusiasm among health-conscious shoppers, with premium perception of Sunkist fruit rising over the past year, the company said.
Sunkist invites retailers to join its Grapefruit Display Contest, which runs May 1 to Aug. 1. Local Sunkist sales representatives can provide contest rules and participation methods.
Besides grapefruit, the Sunkist cooperative’s seasonal lineup features sweet Valencia oranges and bright, flavorful lemons, the release said. All are available in conventional and organic varieties.
Sunkist, the cooperative has also updated its website, sunkist.com, “enhancing the user experience with streamlined navigation and new resources to better serve both consumers and business partners,” Howard said. “These efforts are part of our continued commitment to providing top-tier products and maintaining strong connections with our loyal customers.”
