Editor’s note: The following report is from The Packer’s Fresh Trends 2024, which provides insight based on survey responses from consumers. Since 1983, The Packer has sponsored 41 major consumer studies to track trends in the purchases and consumption of fresh produce, documenting the fluctuation in purchases of specific fruits and vegetables as well as changing attitudes toward industry issues.
The Packer’s Fresh Trends 2024 data shows of all consumers surveyed, 21.7% reported purchasing artichokes in the past 12 months, up from 8% in the 2023 survey and 10% in 2022.
Baby or smaller-sized artichokes made up 63.2% of fresh artichoke purchases, according to survey results.
A greater percentage of higher-income consumers reported fresh artichoke purchases when compared with lower-income shoppers. Nearly 13% of consumers making more than $100,000 a year said they purchased fresh artichokes, with only 4% of consumers making less than $25,000 annually reporting such purchases.
Households with two dependent children were more frequent buyers of artichokes, while only 7% of those consumers without dependent children reported buying artichokes.
Those who purchased artichokes tend to skew younger, with 12.3% of those aged 30-39 and 10.9% of those aged 40-49 reported buying artichokes, compared with 7.4% of those aged 50-59 and 7.8% of those 60 and older.
Fresh Trends 2024 showed shoppers in the South, at 10.6%, slightly more frequently reported purchasing artichokes, compared with other U.S. regions.
Fresh Trends 2024 data for artichokes
Reported purchase based on household income*
- Less than $25K — 4%
- $25K<$50K — 9%
- $50K<$100K — 10%
- $100K+ — 13%
*Annual household income
Reported purchase based on dependent children
- Have kids — 13%
- 1 kid — 11%
- 2 kids — 16%
- 3 or more kids — 14%
- No kids — 7%
Reported purchase based on region
- Midwest — 9%
- Northeast — 9%
- South — 11%
- West — 9%
Reported purchase based on age*
- 18-29 — 10%
- 30-39 — 12%
- 40-49 — 11%
- 50-59 — 7%
- 60+ — 8%
*Considering primary household buyers
Reported purchase based on ethnicity
- Asian — 3%
- Black/African American — 8%
- Hispanic — 12%
- Other — 12%
- White/Caucasian — 10%
