Sweetie, ‘gala’s sweeter, crunchier cousin,’ now available

FirstFruits Marketing, Yakima, Wash., is starting its eighth season of shipping Sweetie, an apple variety that has been referred to as “gala’s sweeter, crunchier cousin.”

AFF686BF-873B-435E-BD5230E0309C4ACE.png
AFF686BF-873B-435E-BD5230E0309C4ACE.png
(Courtesy FirstFruits Marketing)

FirstFruits Marketing, Yakima, Wash., is starting its eighth season of shipping Sweetie, an apple variety that has been referred to as “gala’s sweeter, crunchier cousin.”

The variety was originally developed in New Zealand and combines the gala’s sugars and braeburn’s crisp texture, according to a news release.

“We’re excited about Sweetie because of the astonishing flavor,” Chuck Zeutenhorst, FirstFruits’ president, said in a news release. “Even though our season is short, it is an extraordinary apple that consumers anticipate having every year.”

Sweetie apples have a blush red tone, helping it stand out on the shelf.

The apple started shipping in late August and will be available at select retailers through October, according to the release.

Related stories:

FirstFruits begins Sweetie apple season

FirstFruits Marketing takes another bite out of hunger

Hunger program donates nearly 110 tons of apples

The Packer logo (567x120)
Related Stories
The retailer has signed leases for smaller-format stores in Boston, Chicago and Philadelphia.
The Union City, Calif.-based company is eyeing a potential 50% boost in sales following the first acquisition in its 63-year history, a strategic expansion engineered to master the high-stakes world of just-in-time produce logistics.
Albertsons Cos. has launched the AI-powered Intelligent Quality Control tool that uses computer vision to help distribution center associates more accurately and consistently inspect fresh produce.
Read Next
Industry leaders outline how retailers can maximize the 90-day sweet cherry sales window through aggressive early promotions and strategic late-season displays.
Get Daily News
GET MARKET ALERTS
Get News & Markets App