Taylor Farms, producer of ready-to-eat salads, has launched a new “Get Your Salad Together” campaign that celebrates salad kits.
“There’s nothing better than seeing our fans go wild over our delicious chopped salad kits” Bryan Jaynes, Taylor Farms vice president of product and marketing, said in a news release. “When a meal has the right components that are both healthy and taste great, everyone enjoys it a bit more. And that’s what the Taylor Farms brand helps people do.”
Created in partnership with the agency Erich & Kallman, the campaign features two commercials that highlight Taylor Farms salad kits as time-saving solutions for creating meals everyone can feel good about. The 15-second “Beside Myself” and the 30-second “Everyone Clapped” ads can be viewed on the Taylor Farms YouTube channel.
Members of Erich & Kallman creative team called working on the campaign “a blast.”
Taylor Farms says the commercials will run on connected TV platforms and social media. Targeted display banners from the campaign will also run across retail media platforms, Instacart, out-of-home placements and in-store POS display programs. The company says it expects the “Get Your Salad Together” campaign will connect with millions of salad lovers across the U.S. and will generate over 1.4 billion impressions.
“We are thrilled to share this fun creative that celebrates relevant mealtime victories,” said Christina Barnard, marketing director at Taylor Farms. “Through our fully integrated campaign, we are using the Taylor Farms brand as a vehicle to elevate and grow the overall salad kit category.”
