Instacart is teaming up with Vroom Delivery, an e-commerce platform for convenience stores, to bring Instacart Carrot Ads to its network of 3,500 convenience stores nationwide.
Vroom Delivery’s convenience retailers across the U.S. will have access to Instacart’s advertising technology, enabling advertisers to reach more consumers through sponsored product and display ads. Through this partnership, Vroom Delivery’s convenience store partners will join the Instacart Ads ecosystem, according to a news release.
Vroom Delivery’s partnership with Instacart expands its efforts to help small- and medium-sized convenience retailers tap into advertising demand, the company says. With this new integration, over 7,500 brand advertisers participating in the Instacart Ads ecosystem, will soon be able to extend their Instacart campaigns to Vroom Delivery’s network of convenience store retailers, helping to drive discovery and create more personalized product recommendations.
“Retail media is evolving quickly, and Vroom Delivery’s decision to adopt Carrot Ads is a testament to the strength of our ad technology. We’re building Carrot Ads to be the most advanced retail media solution in the industry — designed to help e-comm partners move quickly and unlock the full potential of retail media,” says Alice Luong, senior director of e-commerce and retail media for Instacart. “At the same time, advertisers gain a simplified point of entry with intuitive and familiar self-service tools for campaign activation, optimization and measurement — all on Instacart’s ad platform.”
“We’re committed to helping local convenience stores compete in the fast-growing world of e-commerce,” says John Nelson, CEO of Vroom Delivery. “It was important for us to partner with a company that not only has proven technology but also the expertise to move fast. By integrating Instacart Carrot Ads, we’re making industry-leading retail media accessible and scalable for convenience retailers of all sizes.”
Carrot Ads is a retail media solution from Instacart that enables partners, such as grocers, marketplaces and commerce platforms, to build or grow their own retail media businesses. It extends Instacart ad technology to help monetize digital storefronts, apps and other owned commerce channels. Today, Instacart says it has more than 240 partners leveraging the Carrot Ads solution.
