Retail
Imagine: A celebrity with millions of fans tells the world about her love for your product. What would that mean to your sales?
Starr Ranch Growers is greeting fall apple harvest with new Fair Trade USA Authorization.
On Oct. 4, The Packer’s Editor Tom Karst and Northeast Editor Amy Sowder talked with Alvaro Luque, president and CEO of Avocados From Mexico.
With Halloween just over a month away, T&G Global today launched a new marketing campaign to showcase their premium JAZZ™ apple as the hero of Halloween.
Thanksgiving is the most bankable holiday of the year for produce sellers, but the other fall and winter holidays aren’t too shabby either.
Stemilt’s Fast Facts: The Cast is back and starts their fall return by analyzing the last eight weeks of Nielsen retail scan data ending on October 4, 2021.
Talks with produce merchandising experts, marketing gurus and data strategists have caused some ideas to gel when it comes to merchandising your produce during the fast-approaching holiday season.
It’s that time of the year again when the chill in the air sends shoppers to stores to stock up on tissues, teas, and anything to bolster the immune system!
Los Angeles-based POM Wonderful is kicking off the 2021 California pomegranate season with its largest digital marketing campaign ever to raise brand awareness and continue to drive category growth.
Produce Marketing Association (PMA) has announced a breadth of efforts to advance innovation and industry involvement with regulators on PLU stickers.
Inflation is heating up for Americans, and fresh produce purchases are no exception.
Seeking to determine if dominant retailers have used business practices that may have worsened supply chain disruptions, the Federal Trade Commission is undertaking a fact-finding study.
The Packer’s 2022 Global Organic Produce Expo is just around the corner, Jan. 31 to Feb. 2 at the Seminole Hard Rock Hotel and Casino in Hollywood, Fla.
Corrugated box production reached a record level in the pandemic year 2020, and the outlook for continued moderate growth is still in place.
When placed next to produce items, Tajin Seasonings increases sales, according to research conducted by Tajin in partnership with independent research firm DLG Research.
You can score more points with in-store displays themed with Super Bowl football décor than you could for the 2021 big game, when fewer consumers were shopping in person.
The Hass Avocado Board’s holiday retail recap reported sales volume and dollars for Father’s Day, Fourth of July and Labor Day totaling a combined 131.4 million units and $153 million in retail sales.
For Mexican-sourced avocados, the big game is now … and next week, and the week after, until the official game that’s, ahem, super important.
It is not your grandparents’ apple marketing job.
Balls Food Stores celebrates newly constructed and newly remodeled locations throughout the Kansas City area in 2021.
The Packer’s 2022 Fresh Trends survey reveals that 55% of more than 1,000 consumers surveyed last fall said they purchased fresh apples in the previous 12 months.
Jac. Vandenberg, Inc.’s SUNRAYS Mandarin BIO bags has been named the 2021 Eco Excellence Award for Best Snack for its innovative, sustainable packaging.
Produce marketers enlist a slew of social media platforms as part of their efforts to provide consumers with health messages, convenient meal solutions, recipe inspiration and more.
While U.S. potato retail sales from April through June declined compared with the year-ago level, they beat sales levels for the same period in 2019.
New York-based meal kit company HelloFresh has announced the launch of HelloFresh Market, an online store offering customers a range of add-ons to meal kit orders.
With a total of 242 stores, Safeway holds a 21.63% market share in Northern California and Nevada, according to 2021 Shelby Market Data.
Connecting consumers to Wisconsin potatoes is an overarching goal for Dana Rady, director of promotion and communication and consumer education for the Wisconsin Potato & Vegetable Growers Association, Antigo.
The U.S. online grocery market generated $6.7 billion in sales during July, as ship-to-home sales declined to $1.4 billion while the combined pickup/delivery segment remained steady at $5.3 billion.
Though there are some uneven spots, suppliers say there will be plenty of promotion opportunities for California grapes into the fall and toward the end of the year.
The new school year is here but with mask mandates, mask bans, and unpredictability around when vaccines will be available for kids under 12, the only thing certain about this school year is uncertainty.