Berry grower Wish Farms, Plant City, Fla., is encouraging consumers to support their local Florida businesses affected by the pandemic.
The company’s recent “Buy Local. Spread Happiness” Instagram campaign encouraged consumers to nominate local businesses by tagging their comments in Wish Farms posts, according to a news release. By doing so, the businesses were entered into a raffle. Wish Farms purchased $500 gift cards from each winner, and donated them to One More Child, a non-profit that provides shelter, services and supplies to families and children in need.
The 10-day campaign started April 20 and made 20,000 impressions, according to the release.
“This was a special campaign for us that truly ran full circle,” Hailey Clark, marketing coordinator, said in the release. “It feels good to have found a way that we can both support the businesses we love and spread happiness by donating to those who need it most in our community.”
The winners are:
- The Corner Store, Plant City
- Krazy Kup, Plant City
- Raok, Plant City
- Stein & Vine, Brandon
- Smartbox Co., Jacksonville
- Born and Bread, Lakeland
- Black and Brew, Lakeland
- Gourmet Goodies, Winter Haven
- Tub Treats, Plant City
- Carrollwood Florist, Tampa
“We hope it helped raise awareness about giving back in this uncertain time,” Clark said in the release. “Wish Farms is dedicated to our brand promise and will always look for creative ways to lift up those around us.”
For more stories on how the produce industry is helping others during the pandemic, see The Packer’s COVID-19 webpage.
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