Continental Fresh LLC, a grower, shipper and importer of fresh fruits and vegetables from Latin America, will feature its Water For All branded mangoes at the Southeast Produce Council’s 2024 Southern Exposure, set for March 7-9 in Tampa, Fla.
“SEPC Southern Exposure in Tampa is taking place in our home state, which allows us to bring our team in force to engage with attendees during the show,” Albert Perez, founder and CEO of Continental Fresh and chairman of the National Mango Board, said in a news release.
The March event will showcase the company’s new campaign, PLU with Purpose, spotlighting the benefits of the Water For All branded mango program. For every Water For All branded box of specialty labeled mangoes sold, a portion of the proceeds is donated to BLUE Missions, a nonprofit that connects families in Latin America to clean, fresh water through clean-water and sanitation projects, according to the release.
“Passionate about people, produce and making a difference, we believe that the future is in the hands of those that can find a purpose other than just adding to the bottom line. Profit and purpose can be equal drivers of success,” Perez said.
According to Procurement Tactics, 92% of consumers want to buy a product that supports a cause, 94% say they would be highly likely to recommend a brand they were emotionally engaged with and 70% of emotionally engaged consumers spend up to two times or more on brands they’re loyal to, the release said.
“Our goal for exhibiting at Southern Exposure is to showcase the benefits of partnering with us through our Water For All branded mango program,” Perez said.
Related: SEPC’s Southern Exposure set to return, honor ‘unseen heroes’ of produce industry
Southern Exposure attendees can visit Continental Fresh in booth No. 241 to learn more, or check online at continentalfresh.com/produce-purpose.
