Pear Bureau Northwest is offering virtual visitors several digital tools at its Fresh Summit exhibit, and the message centers on flavor.
“Our big focus is a commitment to flavor,” said Kathy Stephenson, director of marketing communications for the organization. “We know consumers shop for pears because of flavor and there are steps our industry takes and is taking to ensure the best flavor on the shelf.”
Stephenson says the group is encouraging retailers to consider displaying conditioned pears to grow the category.
“We’ve developed the videos and content on our marketplace page to focus on the flavor commitment,” she said,
Pear Bureau is offering a web seminar to retailers on the topic on Oct. 15, which will be available for replay later.
“In a time of new variety introductions, we want the produce industry to know that a ripe anjou is the new pear variety, and can grow the category.”
Multimedia resources from the pear bureau at Fresh Summit include:
- A video charting the growth of conditioned Northwest pears;
- A video discussion led by Pear Bureau Northwest CEO and President Kevin Moffitt on how ripe pears can grow the pear category at retail;
- Online resources to connect in-store pear promotions with consumers;
- Online resources that describe the group’s marketing support at regional, national and international levels;
- An online description of the USA Pears University for Produce Professionals. ; and
- A video exploring how supermarket dietitians are working with the fruit.
USA Pears also has launched a brand new augmented reality tool on the Instagram social media platform. The tool features six of the ten pears commercially grown in the Pacific Northwest, according to a news release. The ‘Pearsonality’ feature is found on the USA Pears Instagram profile page.
