Fresh Express says it will launch a new Chopped Kit: Mediterranean Herb, which will hit shelves nationwide on Sept. 24.
Fresh Express says this globally inspired kit is a fresh take on one of the fastest-growing flavor profiles in the country. Mediterranean is the No. 7 flavor nationally and growing 30% year-over-year, Fresh Express says.
This kit is crafted with a vibrant mix of kale, green cabbage, red cabbage, carrots and green leaf lettuce and is topped with crispy chickpeas and creamy feta and a zesty lemon and oregano vinaigrette.
Fresh Express says chopped kits are now the largest segment in the value-added services category (VAS), growing from just 5% in 2014 to over 23% today. The company says the chopped kit segment grew 10.6% YOY and 22.4% of Fresh Express sales come from its chopped kits, with its Chopped Caesar Kit ranked the No. 12 item in the entire VAS category at $64 million in annual sales.
Fresh Express says its new salad kit has tested high with consumers, earning an 80% Purchase Intent score in concept testing.
