Rio Rico, Ariz.-based Fresh Farms has introduced value-added offerings featuring cucumbers and soft squash, said salesman Al Voll.
The items were launched in response to retailer requests, he said, and will be available until June.
The company also offered cantaloupes under the Fresh Farms label for the first time this season from mid-October until the end of November.
The program was well received and likely will expand next season, Voll said.
Fresh Farms was adding new items every week as the season progressed and should have a full product line that includes good-quality green and colored bell peppers, eggplant and pickles by early December, he said.
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