Newport Beach, Calif.-based Side Delights says its new Amazables product line is now available to order.
Amazables are oven-crispy-skin-style microwavable U.S. No.1 grade russet potatoes available with two custom sauces created exclusively by Litehouse, according to a news release.
Side Delights says the launch of Amazables supports an increasing consumer demand for single-serve format and a desire to reduce food waste, in addition to the growing popularity of microwavable foods, the release said.
“Consumers want a hot, wholesome meal in under 15 minutes, and Amazables cooks in six minutes and is ready to eat in eight minutes,” Kathleen Triou, president and CEO of Fresh Solutions Network, said in the release. “Amazables is an all-inclusive side dish, main dish or hearty snack with on-pack sauces. No pre-washing is needed, and clean-up is a snap! Once cooked, remove the potato from the film sleeve and throw it away in the recycle bin.”
Side Delights says the gluten-free sauces — Loaded Potato sauce and Buffalo Ranch sauce — were created to complement the taste of a russet potato and leverage top foodservice flavors. The Loaded Potato sauce leverages a popular way to eat a potato (baked style) with traditional steakhouse-loaded baked potato toppings, cheddar cheese, bacon, sour cream and chives, while the Buffalo Ranch sauce blends the heat of classic Buffalo sauce with the cool tanginess of creamy ranch dressing, according to the release.
Amazables potatoes are wrapped in a No. 1 recyclable metallic material using Krisp Film technology, developed in partnership with NNZ Inc., that “shrinks” around the potato in the microwave, creating a crispy potato skin similar to the oven-baked method, the release said. The Krisp Film material cooks the potato while permitting the steam to escape, allowing the potato skin to crisp up while the potato flesh inside to cook to a fluffy, baked-like texture. The drier, fluffier flesh absorbs the Litehouse sauces.
Side Delights says Amazables are now available in colorful, eye-catching packaging that elevates the look of the whole potato category. The brand will support the new product line with a comprehensive, integrated marketing program that includes branded display-ready shippers; in-store POS support; social media schedule across Facebook, Instagram, and LinkedIn on both Side Delights and Litehouse social channels; and digital asset availability, including hero photos, cooking demo videos and suggested product description and marketing copy, according to the release.
