West Pak releases sixth Avo Effect campaign video
(Courtesy West Pak Avocado)

West Pak Avocado, Murrieta, Calif., has a new segment in the Avo Effect campaign.

The sixth episode in the series, The Global Impact of Avocados, goes beyond avocados’ purpose of consumption to the world it reaches and potential culturally and globally as demand grows.

Stories in the Avo Effect series include how avocados created momentum in the produce industry from retail to trade and online, and how West Pak Avocado is involved in the efforts, according to a news release.

"Today, the avocado is even recognized as a mainstream pop culture icon from social media to emerging trends," Doug Meyer, senior vice president of sales and marketing, said in the release. "From a desired healthier lifestyle to a balanced diet, research data proves this heart-healthy green fruit is only increasing in awareness and desirability.”

Related stories:

West Pak’s Avo Effect details safety procedures

West Pak features California fruit in latest Avo Effect video

West Pak’s Avo Effect campaign: how avocados influence lives

Tags

Produce - General Produce Retail Avocados
 

Latest News

Sustainability
Industry alliance: European packaging rules raise trade and food safety concerns
Industry alliance: European packaging rules raise trade and food safety concerns

New packaging rules adopted by the European Parliament raise serious trade and food safety concerns, says the Alliance for Sustainable Packaging for Foods.

Tom Karst
Produce Crops
Consumers, retailers drive growth of new grape varieties
Consumers, retailers drive growth of new grape varieties

The world of table grapes has expanded exponentially from traditional red and green varieties to today’s plethora of cultivars with appearance, flavor and size characteristics.

Tom Burfield
Industry
CPMA president touts industry resiliency, global solutions to challenges
CPMA president touts industry resiliency, global solutions to challenges

In his State of the Fresh Produce Industry address, Ron Lemaire talked about the current political climate, the need for global sustainability goals and the need to focus on the consumer.

Christina Herrick
Retail
ShopRite and supermarkets to hold walk-up job fairs
ShopRite and supermarkets to hold walk-up job fairs

Wakefern Food Corp.'s supermarket banners, including ShopRite, Price Rite Marketplace, The Fresh Grocer, Gourmet Garage and Fairway Market, are hosting hiring fairs on April 27 across several states.

Aaron Gonzalez
Industry
Mushroom Council applauds WIC enhancements, offers recipe tips
Mushroom Council applauds WIC enhancements, offers recipe tips

The Mushroom Council is highlighting multiple ways families can incorporate fresh mushrooms and other WIC foods into daily meal plans.

Aaron Gonzalez
Social Responsibility
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins
Harris Teeter and Consalo Family Farms donate 48,000 pounds of mandarins

More than 16,000 bags of Little Smoochies mandarins were donated through the "Mandarins Making a Difference" campaign, aiding local hunger relief efforts.

Aaron Gonzalez
View More