A five-minute discussion, a five-year career plan

I once called on a young produce manager who showed loads of potential but lacked direction in his career. He said, “I guess things are all right. I’m just another brick in the wall. I hope to stay at this store for a long time, it’s only five minutes from my house.”

Five minutes. He didn’t seem to think that much of himself, even though I and others in the company did.

Perhaps this produce manager was happy the way things were. However, I was compelled to offer a few thoughts.

More from Armand: The produce manager's hats

I said, “You’re selling yourself short. This store does what, $75,000 in weekly sales? Do you realize that means you are responsible for the annual profit and loss sheet of a $3.9 million dollar business? Responsible for up to eight clerks?” 

He looked surprised, but at least I got his attention.

“You’re doing a great job,” I continued. “Since you took over as manager several months ago the aggressive merchandising has paid off. Sales here have shot up 10%, and the produce department ranking has gone from the middle of the pack, to close to being in the top third in the company.”

I agreed that a five-minute commute was nice. Saves on gas and all that is relieved from a grinding commute. But what about the bigger picture?

For many years upper management loved to discuss long-term career plans. I seem to recall just about every job interview included the now cliché question, “Where do you see yourself in five years?” Cliché or not, it’s a valid question. The young produce manager was open to discussion, so I continued.

Opportunities beyond this point are out there for people who show passion for the produce industry and are willing to work hard.

I advised, “First, get a couple years under your belt here, and see just how much of a sales threshold you can build. I think you can do even better while you gain other valuable experience and continue to grow and try different things.

“Next, consider taking your game to the next level. There’s a handful of what we informally call our high-volume ‘flagship’ stores. These or new stores come with much more responsibility, but if you you’re ready and willing, that’s where you can really build your reputation. 

“Also, how’s your schooling? Two years community college under your belt? If possible, invest in yourself and finish the bachelor’s degree. 

More from Armand: The assistant-to-produce-manager transition

I compare it to having a four-wheel drive vehicle. Better to have it and not need it, than the other way around. “Opportunities beyond this point are out there for people who show passion for the produce industry and are willing to work hard.

“Think about it,” I said. “A five-minute commute is all right, for now. But you’d be amazed what can happen in five years.”

Armand Lobato works for the Idaho Potato Commission. His 40 years’ experience in the produce business span a range of foodservice and retail positions. E-mail lobatoarmand@gmail.com.