MountainKing introduces marketing support program for Butter Reds

Houston-based MountainKing is introducing new marketing support for its Butter Reds.

The versatile gourmet variety offers the cooking qualities of a red potato with the flavor of a gold, according to a news release.

Marketing support for MountainKing’s oval-shaped Butter Reds, fresh-packed in 3-pound, 5-pound and 10-pound bags, include eye-catching displays, point-of-sale display bins and posters, trial coupons, in-store demos and quarter-pallet display boxes, the release said. Social media content also has been developed to call attention to the fat-free, cholesterol-free variety ideal for salads, baking and grilling.

“The Butter Reds are particularly popular with younger, health-conscious shoppers,” Andreas Trettin, director of marketing for MountainKing, said in the release. “Plus they perform very well when promoted with our regular reds.” 

Trettin said grocers achieve an average net increase of 18% sales growth in Butter Reds when they are promoted with 5-pound bags of MountainKing’s regular reds, according to the release.

Originally from the Netherlands, the all-natural variety from the high plains of Colorado’s San Luis Valley relies on Beta-carotene for its intense yellow flesh, the release said.

The Butter Reds, Trettin said in the release, are high in Vitamin C, an excellent source of potassium, Vitamin B6 and dietary fiber. Plus, their buttery flavor requires fewer toppings. The waxy, dense texture of the Butter Reds allows them to hold up to higher cooking temperatures of baking or grilling while presenting the creamy flavor of a gold. 

“Feedback from consumers continues to be overwhelming positive,” Trettin said in the release. “We’ve also heard from several restaurant chefs who love the product.”