Sponsored by Well-Pict: Love What You Sell

When it comes to berries, the care and preparation needed to ensure these beauties make it to the shelf in the best, most appealing condition requires an intricate partnership between farmer and retailer. One of the details of that partnership becomes increasingly important when the temperatures start to climb as we enter warm-weather months. And if you haven’t guessed yet, we are talking about the cold chain. Well•Pict Berries’ product care starts from the very beginning, so every link in the important chain that begins with a blossom and ends with a bowl of berries on the kitchen table is strategically accounted for, planned, and executed. In other words, when it comes to giving consumers “True Berry Taste” Well•Pict takes their job seriously. 

That’s why we rely on you to serve as one of these very important links between field and shelf. Maintaining the cold chain means the difference between a crisp, perfect (and perfectly ripe) gem of a berry and one that has begun to break down--making it a target for bruising and quickly ticking down the period of freshness. Well•Pict’s berries are kept at a perfect thirty-three degrees from storage to store. In the peak heat of summer, even a one-hour break from this strategic and researched temperature can decrease the amount of time berries will last in the store by up to a full day. So, if you’re running a promotion and expect to move clamshell upon clamshell upon clamshell, front-and-center displays can work. Ideally, however, both strawberries and raspberries will be kept in a refrigerated display case in the produce section. Keep our berries cool and comfortable so your shoppers will know you…love what you sell.

To learn more about the cold chain as well as a host of other practical and engaging topics, watch a few of the brief (we’re talking under five minutes) videos at the Well•Pict Berry Academy. It’s a fun, light-hearted program from which you will be proud to “graduate.”