Well-Pict Berries

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Live from Produce Marketing Association’s Fresh Summit – Well-Pict Berries
Well, move those little guys “back” up front!
When it comes to berries, the care and preparation needed to ensure these beauties make it to the shelf in the best, most appealing condition requires an intricate partnership between farmer and retailer.
“Okay, Boomer.” “Millennials ruined brunch!” “Zoomers won’t do anything they can’t put on TikTok.” We’re all familiar with the traditional generational complaints and stereotypes.
What temperature do Well•Pict Berries need to be kept at throughout the shipping process? What is the most important aspect of cold chain management?
The care and preparation needed to ensure produce makes it to the shelf in the best, most appealing condition requires an intricate partnership between farmer and retailer.
Why retailers keep strawberries up front — and top of mind — even after summer heat fades.
Summer is here to stay, and the popularity of strawberries is at its annual peak.