Mission is ready to meet demand for more avocado dishes on menus

(Mission Produce)

Mission Produce, Inc.,  the world leader in sourcing, producing, and distributing fresh Hass avocados, in anticipation of Foodservice PMA, today released consumer insights on the food service sector, showing that 77 percent of people who like avocados wish there were more avocado options available on menus– and 91 percent of them are willing to pay more for them.

 At PMA Foodservice, one of the first in-person industry trade shows in over a year, the company will showcase its custom programs which provide fresh, ripe Hass avocados and mangos according to the needs of every business.
 
Avocado Intel, Mission’s in-house intelligence capabilities, show that 76 percent of people who like avocados are more likely to order a dish with avocados than without.1 Moreover, 36 percent of avocado fans report they would pay $2 or more to add avocado to dishes.1 Mission Foodservice is perfectly positioned to supply avocados for eateries of every kind, given its year-round supply, 24-hour flexibility, anytime delivery options, and hands-on training and education.
 
“We can infer from our Avocado Intel findings that incorporating additional avocado dishes may be a way to boost profits and increase customer satisfaction, especially as many restaurants are facing pressure to make up for lost time during the pandemic.” said Bryan Garibay, Food Service Sales Manager. “We look forward to discussing our insights and educating our foodservice clients on how to increase their business with avocados at the upcoming PMA Foodservice tradeshow.”
 
According to Mission’s Avocado Intel, 42 percent of Americans are still eating at restaurants less frequently than they were pre-pandemic, due to cautions regarding COVID-19 protocols and the Delta variant.2 However, 57 percent of Americans report to be completely comfortable dining indoors.2
 
“The industry is beginning to see an uptick in foodservice, which signifies a substantial growth opportunity, and we’re here to guide our clients to manage the anticipated increase in demand,” said Garibay. “We’ve demonstrated great success in adapting our processes to better support the evolving needs of our clients, including last-minute add-ons, daily shipments, ripe specification suggestions, training and education, among other practices.”
 
Mission Produce will attend PMA Foodservice in Monterey, Calif. from Wednesday, July 21, to Thursday, July 22, 2021. Garibay, along with two of Mission’s Associate Sales Representatives, Jessica Lubag and Paloma Gonzalez, will be sharing Mission’s Foodservice offerings, discussing the company’s latest expansion projects and gathering information to better serve their customers.
 
“We’ve been eager to reconnect with customers face-to-face. The promising results from our Avocado Intel findings, coupled with our expertise in avocado category management, have properly positioned us to bring more avocados to the dining experience for consumers,” said Garibay.
 
 

 

Latest News

Maryland expands spotted lanternfly quarantine
Maryland expands spotted lanternfly quarantine

The state’s department of agriculture added 17 counties to control the spread of the invasive insect.

2024 NGA Show concludes with record attendance, sold-out expo hall
2024 NGA Show concludes with record attendance, sold-out expo hall

Organizers said 3,600 grocery professionals participated in the three-day event, the largest in the National Grocers Association's 42-year history.

Inspiration on the agenda: The Viva Fresh ‘Clean Eating Challenge'
Inspiration on the agenda: The Viva Fresh ‘Clean Eating Challenge'

Now in its fifth year, the Viva Fresh Clean Eating Challenge supports industry peers taking the challenge to eat more fruits and vegetables, while making the meaningful first steps to improve their health and lives.

Research examines intelligent systems to prevent freeze damage
Research examines intelligent systems to prevent freeze damage

A research team at Penn State University looks to use real-time data and an unmanned vehicle to better target heat in orchards during freeze events.

Strong Texas onion crop expected
Strong Texas onion crop expected

Barring unforeseen weather events, Texas spring onion season is expected to feature plenty of good-quality product, growers say.

TIPA adds new VP, general manager
TIPA adds new VP, general manager

Rodrigo Castaneda, who joins the company with more than 25 years of experience in various industries, is expected to help expand the company’s presence.