Dole campaign features Disney princesses
Disney princesses Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Merida, Moana, Pocahontas, Rapunzel, Snow White and Tiana play starring roles in Dole’s newest campaign.
Launched May 27 and running through Sept. 30, the campaign includes 47 banana stickers featuring Disney princesses and their sidekicks. Consumers can collect the stickers in a downloadable coloring book that celebrates each character and also features recipes inspired by them.
“Dole has been celebrating Disney heroes and heroines since 2016, but this is the first time we’ve honored so many remarkable stories of bravery, hope and resilience at once,” Bil Goldfield, Dole’s director of corporate communications, said in a news release.
“Motivated by 80 years of Disney magic, we’ve expanded our traditional definition of health and wellness to include courage and kindness, which are at the heart of Disney’s Ultimate Princess Celebration.”
Other assets that families can print and use for education and entertainment include a Royal Tea Party Placemat, a Royal Tea Party Menu and a Royal Chef Hat. Those printables also include recipes from a princess-themed collection of 20 created by the team of Melanie Marcus, Dole’s nutrition and health communications manager.
Dole also created an interactive quiz that tells participants which Disney princess they are most like.
In-store elements of the campaign have included not only the stickers but retailer displays and stocking contests, according to Dole. The company has also partnered with more than 100 bloggers, influencers and micro-bloggers to spread the word about the various assets it has created for families.
