Avocados From Mexico and Takis snacks recruit legendary soccer players in new shopper campaign

With the World Cup soccer tournament set to begin in November, Avocados From Mexico and Mexican chip maker Takis have created a new marketing campaign that should score with guacamole fans.

The campaign, called “Guackeepers Keep it Good,” features soccer legends Landon Donovan, one of the greatest American male players from the U.S. team, and Rafael Márquez, former captain of the Mexico National team, according to a news release.

The two will be the official “Guackeepers” by always bringing delicious guacamole made with Mexican avocados and Takis snacks to the party, according to the release. Nearly half of the world’s population (3.5 billion) watched the 2018 World Cup matches, according to the release.

According to a Numerator Study, basket size increases when avocados and Takis snacks are purchased together. 2022 will be the first time the World Games will take place in the fall, which the release said is a priority season for AFM, as the brand has majority share of the avocado category in October to December, with a 9.1% growth in volume sales from 2018 to 2021 during this time frame. 

Because Avocados From Mexico bloom year-round in Michoacán and the region sends Hass avocados to the U.S. 365 days a year, they are perfect to bring and enjoy at soccer match viewing parties this fall, according to the release.

“What better way to celebrate soccer’s biggest event than with the good flavors of AFM and Takis snacks?” Stephanie Bazan, vice president of shopper and trade marketing for Avocados From Mexico, said in the release. “Our 'Guackeepers Keep it Good' in-store merchandising strategy is designed to excite the soccer-obsessed and spark good times, elevating sales during this priority time period for our brand.”

The campaign includes in-store displays, consumer savings, digital engagement and innovative recipe inspirations for fans. Additionally, one lucky shopper will have the chance to win the ultimate Guackeepers sweepstakes, which includes a trip to see any professional soccer match in the U.S., plus spending cash, according to the release. Retailers are encouraged to request free “Guackeepers Keep It Good” promotional and merchandising materials from AFM while supplies last, the release said.

The program offers shoppers:

• Savings with on-pack coupon: Shoppers can save $1 when they buy two Mexican avocados and one 9.9- ounce bag of Takis Rolled Tortilla Chips.
• Sweepstakes: One lucky shopper will have the chance to win a sweepstakes for the ultimate Guackeepers event —  a trip to see any pro soccer match in the U.S., plus spending cash.
• Digital engagement: Shoppers can interact with AFM and Takis snacks via Instagram, Facebook and Twitter by scanning the QR code at display to receive tasty recipes. 

To learn more about Avocados From Mexico's robust, year-round promotional activities and marketing efforts, visit www.avocadosfrommexico.com/shopper.