Ocean Spray leans into the holidays with a 10-hour cranberry yule log

Ocean Spray Cranberries, an agricultural cooperative owned by more than 700 farmer families, has launched a 10-hour cranberry yule log video for holiday ambiance.

This mesmerizing yule log video features the sights and sounds of a relaxing fireplace — along with three Ocean Spray jellied cranberry sauce logs wiggling in front of the hearth.

Every year searches for holiday fireplace videos peak around Thanksgiving and into the holiday season. There are many options to choose from, but there are none quite like Ocean Spray’s. Consumers can either stream directly from the Ocean Spray YouTube channel or find it as a holiday surprise via paid pre-roll content. 

Related: Ocean Spray puts cranberries front and center this holiday

The wiggling began for Ocean Spray in October with the launch of the Power Your Holidays campaign, centered around a TV spot directed by Jeff Low and featuring a family compelled by the cranberry jelly to wiggle to a propulsive dance track, created for the spot by Mack Goudy Jr. of the legendary electronic dance group The Detroit Grand Pubahs. The song is the crux of the campaign’s social extension: #JiggleWithUs, a TikTok duet with the jiggling Ocean Spray cranberry sauce set to this beat.

“Some may think Thanksgiving is cranberry sauce’s big moment, but we’re here to say that cranberry jelly is a classic staple that belongs at the table in all the holidays. We're excited to extend our campaign with a jiggly fireplace scene that adds to the fun,” Dan Hamilton, head of marketing at Ocean Spray Cranberries, said in a press release. “It’s also just a great feeling to jiggle, and we can all use as many good cranberry feelings as possible in the last month of the year.”

The holiday fireplace created by brand agency Orchard can be accessed and downloaded on YouTube.