Fresh Express campaign: Eat green to win green
Value-added salad company Fresh Express launched the new year with its annual #FreshIntentions Challenge, an online and social campaign with inspiration, information and incentives to help consumers make healthier choices and achieve their goals in 2023.
For the fourth consecutive year, Fresh Express invites consumers to commit to the 30-day challenge and encourages them to share their progress for a chance to win money to support their intentions for the new year, according to a news release.
“The daily Fresh Intentions challenges help consumers work toward or maintain their wellness goals, including healthy habits and nutritious eating, and our fresh salad kits and blends make it easy to add nutrition and flavor to every meal,” Robin Bell, Fresh Express marketing manager, said in the release.
Fresh Express offers more than 100 varieties of fresh and healthy salads, from leafy salad greens like baby spinach and Butter Supreme to premium, chef-crafted chopped salad kits, like Twisted Caesar Pesto Caesar, Twisted Caesar Lemon Caesar, and Mexican Style. The company also has more than 350 online recipes.
Every day during the campaign, Fresh Express will post a new challenge and ask consumers to share a picture of their completed challenge with the hashtag #FreshIntentions on Instagram, Twitter or via a submission form on the Fresh Express website. Participants have a chance to win daily or weekly prizes, such as a month’s supply of Fresh Express salad coupons or gift cards. Three grand prize winners will receive a $1,000 gift card, along with Fresh Express branded items.
There’s a Fresh Intentions digital recipe book featuring recipes for resolution season, like keto-friendly Turkey Meatloaf Salad, Orange Avocado Salad, and Pesto Pasta Salad. It’s available for download during the challenge.
The campaign runs through Jan. 31. It will be further supported by digital advertising and influencer content. Fresh Express salad blends and kits have a suggested retail price of $3.99 and are available in the refrigerated produce department at grocery stores nationwide, including Albertsons, Aldi, Giant Eagle, Harris Teeter, Publix and Walmart.
