Frieda’s kicks off hatch chile pepper season
Spicing up summer menus and igniting shoppers’ taste buds is top of mind for Los Alamitos, Calif.-based Frieda's Branded Produce. The fresh produce wholesale is kicking off its hatch chile pepper season. With their zesty, buttery flavor, these limited-time peppers are the season’s annual best-seller, according to a news release.
Grown exclusively in Hatch, New Mexico, the "Chile Capital of the World," these crowd-pleasing peppers boast a certified authentic pedigree that guarantees an exceptional culinary experience. Their bold flavor and smoky aroma make them a punchy complement to any dish that craves a kick of flavor, said the release.
"Hatch chile season is always the most exciting summertime event everyone raves about! The pepper's limited availability and popularity amongst ‘chile heads’ and ‘foodies’ alike bring a delightful sense of urgency that creates buzz all summer long," Alex Jackson, Frieda’s VP of sales and procurement said in the release. "They not only deliver unforgettable flavor experiences but also have the power to boost sales and foot traffic in-store, keeping consumers coming back for more. Hatch Chile promotions are truly a win-win for both retailers and consumers!"
Related news: Fresh Trends 2023: Specialty pepper consumption steady
One of the standout features of hatch chile peppers is their versatility. Whether grilling, sautéing, stuffing or roasting, these peppers bring the heat and deliver an unforgettable bold, smoky taste. Hatch chile roasting events are widespread around the country as roasting the pepper brings out the smokiness, according to the release.
Frieda’s hatch chile peppers come in a high-graphic 25-pound case, which may be used for side-stack displays and in 1- and 2-pound retail pouches with consumer-friendly stickers guiding shoppers to choose between mild, medium, and hot heat levels. To further support retailer merchandising efforts, the team at Frieda’s created a vibrant, eye-catching display bin complete with a QR code, leading shoppers to tasty recipe inspiration, said the release.
