Mission Produce to share value of avocados on menus at IFPA Foodservice Conference

Oxnard, Calif.-based Mission Produce Inc. plans to spread the word about the value avocados bring to menus at the International Fresh Produce Association Foodservice Conference.

At the July 27-28 show, held in Monterey, Calif., company officials will also educate attendees on the art of ripening fruit to the right stage for foodservice recipes, according to a news release.

The company also plans to sample its Peruvian avocados to demonstrate the origin’s quality, versatility and flavor as an advantageous, high-quality source of supply, the release said.

“It’s an exciting time for avocados in foodservice — our Avocado Intel shows that consumers are looking for more avocado options on menus, and they’re willing to pay more for them!” Galen Johnson, senior director of sales for food service and wholesale, said in the release. “Both avocados and mangoes are superfoods with a wide range of health benefits that appeal to health-conscious diners, so incorporating them on your menus can be a profitable way to enhance the dining experience.”

Mission Produce uses the "Art of Ripening" to expertly ripen avocados and mangos to the right stage for the recipe, the release said. Mission creates customer-tailored ripening programs, the release said, including deliveries seven days a week, accommodation for last-minute order changes, and multistage shipments. 

“We’re committed to getting the ripeness right,” Johnson said. “Whether your menu calls for avocados to slice and dice, or mash and smash, we’ve got you covered with high-quality, presentation-ready fruit.”

At the show, Mission Produce plans to showcase nutritious and delicious samples of its Peruvian avocados in chunky guacamole and avocado brownies, the release said. Mission is vertically integrated in Peru with nearly 10,000 acres of avocados and mangoes. By owning the fruit, Mission can provide enhanced product reliability and quality oversight from field to fork. In addition, Mission's Peruvian program brings added convenience to the customer — by setting their summer season with Mission, customers can count on set pricing and scheduling, the release said.

For more information on the Mission Produce foodservice program, contact SalesReps@missionproduce.com or visit missionproduce.com/foodservice.