PALM DESERT, Calif. — The latest packaging designs on the products of North Shore Living Herbs and Greens, Thermal, Calif., have all sorts of useful information.
Inside the recyclable plastic clamshell of herbs, there’s a label that can be peeled off after the shopper and homecook reads it and uses up the produce.
Brittney Bubb, North Shore’s creative coordinator, loves the Certified Sustainably Grown label, administered by SCS Global Services. Short for Scientific Certification Systems, it’s a third-party certification, validation and verification for environmental, sustainability and food safety and quality performance claims.
“I personally really love that certification because it means we treat our people really well,” Bubb said. She is a family member of the owners and has been instrumental in the company’s rebranding efforts and design work.
North Shore had a vendor booth at PMG and The Packer’s West Coast Produce Expo June 3 and 4, at the JW Marriott Desert Springs Resort & Spa. Bubb and her colleagues, Victoria Kovacevich and Steve Haston, talked to attendees and handed out fresh mint-infused cookies ‘n’ cream ice cream pops.
Showing a package of basil, Bubb showed how the label states the product is sustainably grown using greenhouse technology, recycled water, solar power and beneficial insects.
In 2019, the fifth annual West Coast Produce Expo included farm and field tours, and North Shore’s indoor hydroponic farm was one of the stops where attendees visited.
The company grows and sells herbs and greens at retail with the roots intact, which makes the package into a “mini greenhouse,” and enables the product to remain fresh longer at home.
The peelable label explains that the product is meant for cooking, not planting and suggests how to snip or tear off what you want. It gives recycling instructions, social media logos and the website for more recipes, blog posts and tips.
“Herbs in general are getting more popular because people are cooking more,” Bubb said. “We’re excited to meet consumers’ needs with Certified Sustainably Grown, certified organic greens and herbs.”
Related news:
- North Shore hires Vivianna Greene, promotes Brittney Bubb
- PMG and The Packer’s 9th annual West Coast Produce Expo attracts over 1,000
- West Coast Produce Expo offers farm field tours
