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Shoppers are willing to try new varieties if given the proper incentive. That can include providing a better understanding about flavor profiles so they can make informed decisions, says Danelle Huber of CMI Orchards.
Excellent growing conditions are on tap for Northwest fruit, and that means organic fruit volume will increase later this year for Yakima, Wash.-based Sage Fruit Co., says Chuck Sinks, president of sales and marketing.
Stemilt Growers is increasing its organic apple volume, and it expects another one of its organic fruits to rebound after a short crop in 2022.
Twenty percent of the fruit marketed by Domex Superfresh Growers is organic, and that percentage is on the way to 25%, says Cat Gipe-Stewart, director of marketing for the Yakima, Wash.-based marketer.
New this year, Homegrown Organic Farms’ stone fruit program will be fully Regenerative Organic Certified, says Elise Smith, marketing manager for the Porterville, Calif.-based marketer.
Consumers are becoming more health conscious, and that is a good sign for organic produce sales, says Michael Boskovich, organic sales representative for Boskovich Farms, Oxnard, Calif.
Cal-Organic Farms continues to build on its strength in the organic potato and onion categories with larger volumes available year-round, says Bob Borda, vice president of the marketer.
Organic industry experts Joelle Mosso and Scott Rice have been hired to form a new technical and regulatory team at the Organic Trade Association.
Domex Superfresh Growers is forecasting its 2023 pear crop will be down just slightly from last year.
CMI Orchards expects abundant volume and excellent quality for its 2023 pear crop.