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For the first time since September 2020, the rural economy is showing signs of weakness.

The indoor grower has secured a financing commitment to support operations at three of its four farms during Chapter 11 bankruptcy proceedings and hopes to maintain operations and employees through transition.

The Pleasant Prairie, Wis.-based company has combined two quintessential summertime treats — guacamole and margaritas — to celebrate July’s National Tequila and National Avocado Days.

Many of the shoppers retail dietitian April Sins speaks with don’t realize what a great source bell peppers are for vitamin C.

Summertime means citrus for the Fowler, Calif.-based Bee Sweet Citrus. The company has star ruby grapefruit, royal red oranges and several other citrus varieties available for customers.

The peach and vegetable grower-shipper has named Taylor Livingston as director or fresh packing operations and Jessica Williams as sales manager.

Growers of Rave apples are readying for the upcoming season and encouraging retailers to do the same to take advantage of the apple’s flavors and campaign to aid students heading back to class.

To commemorate his 60th trip around the sun, Duane Hansen set a new world record.

This spring and summer, California-based restaurant chains Flame Broiler Inc. and Del Taco showcased the use of fresh California avocados in limited-time offers from early May through mid-July.