California restaurants use LTOs to promote local avocados
Few things inspire consumers to buy like local, seasonal and limited-time offers — an enticing trio of selling points menued at two California chain restaurants during the peak season for California avocados.
This spring and summer, California-based restaurant chains Flame Broiler Inc. and Del Taco showcased the use of fresh California avocados in LTOs from early May through mid-July.
Foodservice promotions such as these play an important role in securing distribution and building demand for and loyalty to the Golden State fruit, says the California Avocado Commission. Further, the promotions help increase consumer awareness of the seasonality of the fruit while diners enjoy California avocado-centric meals away from home.
Eighty-two Flame Broiler locations in Arizona and California promoted their use of California avocados from May 1 through June 10, according to the California Avocado Commission said. The promotion began with website and mobile banners encouraging customers to “Add Fresh California Avocados” to any dish on the menu. Unique social media posts also ran through June 29 on the chain’s Facebook, Instagram, TikTok and Twitter channels.
The commission says social followers engaged with posts commenting, “That looks delicious,” “Pure perfection with excellency” and “These bowls look so yummy.”
From May 18 through July 12, more than 500 Del Taco units in the western region of the U.S. brought back their popular Shredded Pork Carnitas topped with California avocado guacamole, said the California Avocado Commission. The LTO included digital promotions featuring the California Avocados brand logo in social media posts, on the chain’s mobile app, on two sections of Del Taco’s website menu page and in an email blast to club members.
