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Circana’s Jonna Parker warns that brands are missing out on online shoppers, viral social trends and falling behind as AI-driven commerce takes off.

The former FDA deputy commissioner urges the produce industry to address traceability gaps and farm-level water safety.

To capture budget-conscious shoppers during the back-to-school reset, produce brands and grocery chains are leveraging price drops, digital meal-planning tech and experience-driven merchandising to prove their value.

A greenhouse lettuce grower says customer fears cut sales by double digits while foot traffic dropped 20.8% at Taco Bell.

New Stratus data shows grower satisfaction and use are rising, but the category’s future may depend on realistic expectations, agronomic positioning and proof close to the farm.

By combining hands-on climate resilience trials with cooperative aggregation strategies, Chatham University’s Eden Hall Campus is demonstrating how regional specialty crop producers can scale up to meet commercial buyers’ standards without incurring massive financial risk.