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With Vidalia onions soon heading to supermarket shelves, retailers have options to enhance their marketing, and the Vidalia Onion Committee and Certified Angus Beef will feature a summer grilling series on social media.

Following Shuman Farms’ acquisition, the company now has 2,800 acres of Vidalia onions in the ground and has solidified itself as one of the largest grower-shippers in the industry, says John Shuman, president and CEO.

The McAllen, Texas-based company says it elevates sustainable agricultural practices, materials management, agricultural initiatives and efficiency programs.

The company says it has developed a way to acquire data directly from trees and vines, providing accurate, automated measurements on plant water status to agriculture professionals, such as fruit and nut growers.

Available April through June 2024, this marks the first “official” U.S. season for the Sweet Sugar Mango after a trial run in 2023.

A marketing campaign for TX1015 sweet onions will feature promotions including a sweepstakes, social media giveaways and restaurant events.

San Juan, Texas-based distributor Grande Produce spotlighted the variety during the Associated Wholesale Grocers’ seventh annual Innovation Showcase, held March 25-26.

Programs that provided free, weekly home delivery of fresh fruits and vegetables from local farms helped improve health outcomes, according to a study presented at a recent American Heart Association event.

As blueberry season continues, the grower, shipper and wholesaler says it will offer promotable volumes of organic and conventional berries through July.

The companies have joined with leading Mexican growers to provide 4 million cases of table grapes during May and early June, which is traditionally the lowest volume period of the year.