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With consumers’ concern for health immunity on the rise, and the COVID-19 pandemic’s convergence with peak cold and flu season, the Mushroom Council has launched the Feed Your Immune System campaign.

New York-based Bowery Farming has unveiled a line of rotating, small-batch greens in its Farmer’s Selection line.

For nearly 100 years, the Marchini family has been farming in the Central Valley of California.

Avocados from Mexico has created The Virtual Guac Bowl Stadium for its annual Super Bowl promotion, with prize packages that include avocado gear, weekly $1,000 giveaways and the chance to win $1 million.

Valentine’s Day promotions are on the radar and Stemilt’s Pink Lady apples should be a top promotion contender for the loveliest day of the year.

Pummelos and oranges maintained the top two spots on PMG the first week of January, but strawberries rejoined the list at No. 3.

Episode 34 of Tip of the Iceberg Podcast features an interview with Mushroom Council’s Eric Davis, who discusses the organization’s ongoing promotion of The Blend and the council’s new #FeedYourImmuneSystem campaign.

Fresno, Calif.-based Fowler Packing, which markets mandarins under its Peelz brand, has expanded its offerings to include organic mandarins and dekopon mandarins.

Until Jan. 19, Southern California was enjoying an ideal strawberry season.

Pittsburgh-based Fifth Season, a vertical, robotic farming company, expanded its distribution partnership with Giant Eagle Inc.