Avocados from Mexico has created The Virtual Guac Bowl Stadium for its annual Super Bowl promotion, with prize packages that include avocado gear, weekly $1,000 giveaways and the chance to win $1 million.
Pro Football Hall of Famer Troy Aikman and sportscaster Erin Andrews are featured in retail displays and promotions leading to the Feb. 7 game. While inside the virtual stadium, fans can access exclusive messages from the Aikman and Andrews, purchase/earn limited-time avocado gear, find guacamole recipes and share content found in the virtual space to be eligible for the prizes, according to a news release.
The Virtual Guac Bowl Stadium is part of AFM’s #GuacFromMexico digital campaign and the Make the Big Game Your Bowl Game campaign featuring Aikman and Andrews. Consumers can “visit” the stadium by:
- Accessing a quick-response code at retail point-of-sale materials;
- Visiting AFM’s social media channels; and
- Visiting www.guacstadium.com.
Consumers can join the brand’s loyalty program, Avocado Rewards, at the site, to earn points with every purchase of Mexican avocados, according to the release.
Avocados from Mexico has offered Super Bowl digital campaigns for five consecutive years, ranking first or second in terms of performance among all brand campaigns focusing on the game.
“In a year like no other, we have launched one of our most robust digital campaigns around the Big Game to reach football and avocado fans digitally,” Ivonne Kinser, head of digital marketing and e-commerce for AFM, said in the release. “We’re using this activation that encompasses five experiences within one hub, and integrates all the key channels, pillars and content formats within digital marketing to leverage personalization, data and rewards to engage consumers.”
