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Awe Sum Organics, Santa Cruz, Calif., will be starting its Mexican table grape program in mid-May.

Marketing the spring harvest and stored produce of the Carolinas isn’t the same game these days.

In the Carolinas, spring and summer produce is an edible rainbow. And the harvest is looking good, growers say.

There should be no gap between old crop and new crop sweet potato shipments in Arkansas, one leading marketer reports.

California summer fruit grower-shippers traditionally credit weather with having a say in what kind of season they’ll have.

Fresh fruit sales were up about 9% for the four-week period, while fresh vegetable sales were up 25%.

Exports typically don’t account for much of the volume from California avocado grower-shippers, but most companies have at least a small export program, which they say can be quite lucrative.

New grape varieties are quickly supplanting older, established cousins across Mexico, growers say.

Grower-shippers of Mexican grapes say they expect to have ample supplies in the pipeline for their season, despite some rough weather during the growing season.

As more consumers eat more avocados during more dayparts, the fruit is turning up on more restaurant menus.