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Heading into the industry’s first virtual trade show, prompted by the COVID-19 pandemic, Red Sun Farms adjusted its booth focus to spotlight its growing Sweets program.

Mount Maunganui, New Zealand-based Zespri and Miami-based Fresh Directions International shared a booth at the first-ever United Fresh Live! virtual event.

Windset Farms spoke with visitors to its United Fresh Live! booth about its greenhouse-grown Cameo cherry tomatoes-on-the-vine, its Crescendo long peppers, its Fresco Baby Cucumbers and other items.

Kingsville, Ontario-based Mastronardi Produce highlighted at its United Fresh Live! booth several of its newest products, including its Honey Bombs cherry tomatoes-on-the-vine and its Shazam! and Kaboom! peppers.

Sunkist’s Julie DeWolf and Christina Ward spoke with The Packer’s Ashley Nickle about what the company did to make the most of the industry’s first virtual trade show.

Rancho Cordova, Calif.-based Renaissance Food Group added some people-centric elements to its booth at United Fresh Live! to give its virtual presence more personality.

Plant City, Fla.-based Wish Farms introduced a brand refresh and new labels at the United Fresh Live! virtual trade show.

Robinson Fresh had been laying the groundwork to help customers handle more e-commerce business since before the pandemic, and at United Fresh Live! they talked with booth visitors about their findings in that area.

Wenatchee, Wash.-based Stemilt Growers has been talking with virtual booth visitors at United Fresh Live! about its cherries, its Rave apples and its stone fruit.

Pharr, Texas-based Villita Avocados plans to debut in mid-July a guacamole product line under its We Love Guac label.