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California Avocado Month (June) is drawing to a close, but the California Avocado Commission has launched a new program to support the brand through the rest of the season.

How is the produce department similar to soda, to chips, to beer?

Aboubaker, C & S Farms, and Hankerson Brokerage Inc are new companies to the market. G & D Produces Inc, Papa Sprout Inc and Verfruco Foods Inc have updates.

Fresh Thyme Farmers Market has promoted Dean Little to chief operating officer and has hired Tod Pepin as chief merchandising officer.

USDA imposed sanctions on Spring Creek Produce LLC, operating out of Greenfield, TN. IBEE Trading Inc and Produce and More Enterprise LLC is new to the Market. Yandle’s Plants & Produce have updated business address.

UPDATED: Naturipe Farms has hired Glenn Daniels as director of business development for value-added fresh.

Los Angeles-based private equity company Butterfly has closed on the $510 million acquisition of Bolthouse Farms, Bakersfield, Calif.

Organic grower-shipper Wholesum, Amado, Ariz., has a new program to highlight its Fair Trade program for consumers and retailers.

All retail details are important, but at some point, someone has to take charge and say, “OK, let’s run with this.” And move on.

Earthfresh LLC, Jet Sales Packaging, Raiwal Agro Tech Foods, Sendik’s, T.A. Solberg DBA Trig’s are new companies to the Market. Triple B Corporation - Charlie’s Produce and Villita Avocados Inc., have been Endorsed.