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March was a very long year.

It’s hard to overstate the importance of strawberries to a grocery retailer.

ERC Produce has been Endorsed. Exp Group LLC, Flaum Appetizing Corp., Nellai Marts Worthington Lewis Center, Ocean Sunbelt Produce Inc., and PNW Veg Co LLC are new companies to the Market. Plus, many company updates.

Publix plans to support farmers and people in need in the areas it serves with a new initiative to buy additional produce and milk to donate to Feeding America food banks.

For produce it has been the tale of two industries. Retail is rockin’. Foodservice? Not so good.

I observe the produce clerks in my neighborhood store and the profiles and demeanor are much the same. The crews go about their stocking as usual in the midst of the COVID-19 pandemic.

The Hass Avocado Board has released a video showcasing its work to support growing consumption of the fruit in the U.S.

Abendroth’s Apple Ridge Orchards, Amazing Dollar, Nellai Marts (Sawmill), Raw Generation Inc., and SJ Distribution LLC are new companies to the Market. Blueberry Ridge Farm, Sunrise Organic Farm and others have updates.

Berry Brokers International LLC, H & E Trading LLC, Jecam Fresh Produce Corporation, La Finca Produce Corporation, and La Tortilleria LLC are new companies to the Market. Anthony’s Farm LLC and others have updates.

The Produce Marketing Association found in a recent consumer survey that shelf life and food safety are the top consumer concerns with fresh produce.